There is a tool more powerful than Twitter, LinkedIn and Facebook that often goes ignored. You.
Sometimes we can all get stuck looking for a new tool, gadget, resource, system, short-cut or concept that we forget to stop, think, work.
Twitter, Facebook and all the other social media tools are just that: tools. It is up to you to use the appropriately and remember they are tools, not answers, solutions or shortcuts.
I see so many business professionals exclaim the value of these tools as exclusive answers. They are not answers, they are resources and resources that should be an appropriate part of your toolbox.
Not the only tool.
Business and life are complicated and involved. So are relationships with clients, colleagues, competitors, friends and family. Your tools, skills and effort for interaction, relationships and business must be varied as well.
Are you a tool keeper or a craftsman?

Glenn you are absolutely right. Too many agents are going blind from their monitors to appreciate the sunshine. Get out and use your other tools...
What do you mean? We can't just sit on Facebook all day long and expect showings to happen? (gasp) well that really stinks. it is so much less work.
Hi Paul! Great point... hiding behind the computer can be easier than work or dealing with people! Good stuff! G
Hi Marcus! Fun post! Work... the four letter word for many!! Thanks for visiting! G
So important to remind people that these media options are exactly that, tools. The underlying item is still the good business practices and the knowledge to expedite same..."the how" isn't the main thing at all, and will always be evolving/changing.
CLAP CLAP CLAP CLAP!
You said this SOOOO well!!!! Let's see 'em argue with THIS!
I like your last point -- "are you a tool keeper or a craftsman?" It's like a restaurant opening with all the latest gadgets, but no one can cook. You're right that all these are tools, but in not implementing them along with our professional skills, we'll never "cook". Thanks!
Glenn: Thanks for the thought. We would all hope to be a craftsman. You are so right that the most important thing we can do is be the public face! Thanks again.
Hello Li! Great point... the "how" will always be evolving and changing. And there will be those that think the next great easy answer has just arrived... everyday. Thanks! G
Hi Jennifer! Well, I'm unsure those you mention will see this but thank you for your applause! Considering my educational background is computer engineering but now is business/sales/marketing, I think I am less "wowed" by technology. Love it, just don't get too impressed. Talk soon! G
Hello Dawn! I love this example! Great stoves don't always make for great chefs!!! Thanks! G
Hello again Paul!! Great to hear from you! I think of AR as a place to practice a craft... my writing... to be more effective. I don't think of it as the key to all our business. Ah, learning the craft! Thanks! G
I couldn't agree with you more! I only wish agents would be HALF as enthusiastic about actually doing their job and serving their clients as they are about the next best shiny thing...they may find they need to spend a little less time prospecting. ;-)