From RealSource... Glenn's Blog

Breaking new ground in any market is always interesting.  Breaking new ground in real estate may be even more interesting.  Providing services in a new way has become an interesting human behaviour study.

It has been said that "knowing prevents learning."   That is, if we "know" how something is done, we can be challenged to think of the process in a new light.  If you know how to tie your shoes, learning a new way can be tough, even if someone came up with a great new way.

Our coordination and managment of support services for a multitude of Realtors, lenders and developers is such a new approach, there was no technology to support the work properly.  So, we built our own technology.  And that turned out to be a great thing!

Granted, there is technology to help individual realtors and lenders track their specific deals (and perhaps expose those documents to the clients and other applicable parties).  But nothing to match our unique process of matching many deals with many parties and make sure nothing falls through the cracks. 

We not only can track services, we can be proactive.  We also can score every task and every service for quality.   Is one title insurer better at turn-around times for out-of-county work?  Is another very fast but prone to errors?  Is yet another very accurate but a bit more expensive?  We know that.  And we use it to help the service providers improve their business while matching the best providers to the deal (since each deal can be very different).

How effective is using our service?  One realtor sold 38 houses in central Alabama in 14 months and almost all were someone else's listings!   How?   Once she got a signed contract, she let RealSource handle the contract-to-close work while she got back out selling.  

It is going to be interesting to watch as the company expands into new areas of the country!