People often buy and sell property and services based on emotion. Increase sales and loyalty when you are a "Trusted Advisor" instead of an ordinary salesperson.
Listen as I get to discuss this topic with hosts Peter L. Mosca and Dean Essa on "Income Property Investment Talk" this Wednesday Sept 24 at 10am CT.
Visit to www.IncomePropertyInvestmentTalk.com to listen as well as hear other interesting previous shows. Call in your questions (or heckle me) toll free at (866) 472-5790.
The Income Property Investment Talk description of the show:
The phrase "The customer is always right," originally coined by Londoner Harry Gordon Selfridge in 1909, is typically used to convince customers that they will get good service and to convince employees to give customers good service.
In today's marketplace, we have moved from a ‘service' economy to an ‘experience' economy. Sophisticated consumers not only demand services and products that are of the highest quality; they also want positive, emotionally satisfying experiences. Real estate brokerages that learn how to add emotional value to their investors' experiences will leave their competition behind.
Glenn Phillips, a sales, business and marketing coach and Active Rain blogger, will look at emotional value and the importance of establishing oneself in the role of "trusted advisor" rather than salesperson. We will offer ways to create mutually qualifying business relationships, including the value of listening and conducting ‘homework' as means to success.
Hi Glenn! I see you are a celebrity.....how long does the program last? I hope I will be available to listen in. I know you will do a great job!
Ann Allen, SRES, ASP, e-PRO (Keller Williams) Hi Ann, well, by celebrity do you mean that I need rehab now! (just kidding, you are very kind). I believe the program is one hour. Hope you can join us!!