From RealSource... Glenn's Blog

So I'm in my closet a few days ago looking for a shirt to wear and thinking, "Hmmm, that shirt looks worn and a bit faded. That's odd." 

But then I realize that the shirt is 5 years old.  I have other shirts even older. 

The "guy" in me says, "Hey, it still functions just fine. No holes (other than the original holes).  What's the problem?" 

But the businessman side points out that, right or wrong, "My attire is a reflection of our company, our services and our attention to detail."

That lead me to consider, "What other visible reflections of our business is a bit worn or faded?"

Turns out several things were no longer as crisp, clean and colorful as we would liked. 

So, we are refreshing websites to new, more modern looks, revamping  branding efforts, added branded shirts and mugs to a new online store and working behind the scenes on a revamp of all our service lines and processes. 

Now, in the interest of full disclosure, we tend to revisit the brand, look and appearance on an ongoing basis.  The shirt was just a good reminder. 

I will also point out that I know enough successful business people to know not to judge a book by its cover.  However, I don't know that all of our perspective clients follow that adage.  Candidly, it is human nature to create first impressions that stick, whether they are right or wrong. 

Business has enough challenges without placing embracing avoidable challenges.  And like our clothes, our businesses need periodic maintenance, spring cleaning, updating and mending.

So, how about your shirts?  Or the face of your business? 

Fresh or faded?