Are you a "Pop-Tart" or a "Toaster Pastry?"
Huh?
Okay, here is what I mean. I think we all know a Pop-Tart is a so-called toaster pastry. But only a Kellogg's product is a Pop-Tart. 
Pop-Tart is the brand name. I also submit that it is also THE Standard by which all other main-stream, relatively low-cost toaster patries are measured. (I consider fresh bakery goods and super high-end pastries to be different products with a different market.)
There are some foods where I think the store brand is great. In my house, however, the other brands of main-stream toaster-pastries have never measured up to the true Pop-Tart. So much so, that we refuse now to ever buy anything else.
Now that is brand loyalty. More importantly, it is an EARNED brand loyalty.
So, do your clients think you are THE Standard by which all others are measured?
Is there another Realtor they say is "almost as good" as you? Is there a bank that is "not really as good" as the bank you work at?
Or do people say about you... "He's really nice but he's not as good as Joe Smith?" or "She work hard but her deals just seem to not move as quickly as ABCDEF Bank."
If you are not the standard in your market, do you know why? And what are you going to do about it? Are you going to do anything about it?
Maybe I'm spoiled but if it not a frosted stawberry or frosted grape Kellogg's Pop-Tart, I'll just skip having a toaster pastry. Remember, your clients are spoiled too for the best (or want to be), whether they know it or not.
Be THE Standard.
